What I Do
Great marketing doesn’t happen by accident. It requires clear strategy, the right expertise, and someone willing to push past what’s comfortable. Whether you need ongoing leadership, a focused engagement, or a fresh outside perspective — I bring senior-level thinking to the work that moves your business forward.
Jump to:
Fractional CMO & Marketing Leadership
Strategic Consulting
Project-Based Engagements
Workshops & Training
Fractional CMO & Marketing Leadership
The problem this solves:
Your marketing program feels like it’s running in place. You’re executing, but not advancing. Or maybe you’ve never had dedicated marketing leadership and you’re starting to feel the gap. Either way, you need someone at the table who can think strategically, align your team, and drive the kind of bold, impactful marketing your business deserves — without the cost or commitment of a full-time executive hire.
What this looks like:
I embed with your team as your senior marketing leader — setting strategy, guiding execution, mentoring staff, and keeping marketing aligned with your broader business goals. Engagements are flexible and structured around what you actually need, whether that’s a few days a month or a more immersive presence.
This is a fit if you are:
A startup with little to no dedicated marketing staff, ready to build something that scales
A mid-size company whose marketing team needs strategic direction and experienced leadership
An organization navigating a leadership transition and need a steady hand while you plan your next hire
The problem this solves:
You have a specific challenge — a market you’re trying to crack, a brand that isn’t well-defined yet, a conversion funnel that’s underperforming, or a new initiative that needs a clear strategic foundation. You don’t need someone to manage the day-to-day. You need deep expertise applied to a defined problem, fast.
What this looks like:
A focused engagement built around your specific question or challenge. I start by getting clear on the problem, then develop a strategy grounded in your business context and backed by 20+ years of experience across consumer marketing, e-commerce, and digital growth. You’ll gain a clear point of view and a concrete path forward.
This is a fit if you are:
Go-to-market strategy for a new product, service, or market
Brand positioning and messaging strategy
Marketing audit and program assessment
E-commerce and digital growth strategy
Customer acquisition and retention strategy
Strategic Consulting
The problem this solves:
Your internal team is stretched. You have a project that needs to get done — and done well — but don’t have the bandwidth or the specialized expertise to execute it at the level it deserves. You need a trusted partner who can take ownership and deliver.
What this looks like:
Defined-scope projects with clear deliverables and timelines. I work alongside your team or independently to research, develop, and deliver what you need — from campaign strategy and content frameworks to marketing plans, competitive analyses, and innovation roadmaps.
This is a fit if you are:
Marketing strategy planning and campaign briefs
Competitive and market landscape analyses
Marketing innovation assessments
Content strategy and editorial planning
Overflow support for marketing teams and agencies at capacity
Project-Based Engagements
The problem this solves:
Your team is capable, but they’re operating from the same playbook they’ve always used. They need a jolt of fresh thinking, practical frameworks they can apply, and exposure to what’s coming next in marketing and e-commerce before it arrives.
What this looks like:
Interactive sessions designed for marketing teams, leadership groups, and cross-functional organizations. Available as 90-minute lunch-and-learn sessions or half-day and full-day workshops, delivered on-site or virtually.
This is a fit if you are:
The Invisible Shopper: How AI Agents Are Rewriting the Rules of Marketing
From Insights to Impact: A Framework for Breakthrough Marketing Strategy
OGSM in Practice: Aligning Strategy, Execution, and Results
Customer Acquisition and Retention in a Changing Digital Landscape
Don’t see exactly what you need? Custom workshops are available for organizations with specific strategic challenges or learning objectives.
Workshops & Training
Not sure which is the right fit?
That’s what the first conversation is for. Tell me what you’re working on and we’ll figure out the best way to work together and solve your business opportunity or challenge.